Fort Worth, TX <March 5, 2024> – The eXponential Technology Group (XTG), a collection of companies that supply electronic components and provide cutting-edge engineering design services, has today announced a strategic integration of two of their companies, Symmetry Electronics and Braemac .
The combination of Braemac, an Australian-based, global company specializing in product design, development, testing, and the supply of electronic components, and Symmetry Electronics, a leading distributor of wireless, IoT, and Pro AV solutions, will accelerate profitable growth in the Americas and sets the stage for further global expansion.
Moving forward, the combined entity will leverage the Symmetry Electronics brand identity in the Americas, where it is recognized by customers and suppliers as a trusted partner. The combined Symmetry-Braemac entity will leverage the strengths of both organizations to provide customers with a comprehensive portfolio of products and services.
“We are extremely excited that Symmetry and Braemac are joining forces,” said Michael Kennedy, President of XTG Components. “This combination will elevate the capabilities of both companies, expand reach in the Americas, and open up new avenues for growth across the globe.”
Within this transition, Keith Nesrsta has been promoted to Vice President and General Manager of the Symmetry-Braemac entity in the Americas where he will oversee the integration and operations of the combined organizations in the region, reporting to Jonathan Mitchell, President of Braemac.
Regarding the organization structure, Kennedy remarked, “I have the utmost confidence in Jonathan, Keith, and the entire Symmetry – Braemac leadership and organization to take this business to the next level.”
Nesrsta commented, “What excites me most is the differentiated value we can bring to both our customers and suppliers. It is a tremendous opportunity and I’m thankful to be a part of it.”
“The integration of Braemac and Symmetry business is a natural fit,” said Mitchell. “I’m excited by what our focused product portfolio and value-add service capability mean for our customers and suppliers alike. I look forward to supporting Keith and our expanded team in the Americas.”
This strategic integration, coupled with internal leadership advancements, signifies a new chapter for Braemac, Symmetry Electronics, and the broader XTG network. The collective commitment to innovation, customer satisfaction, and sustained growth on a global scale underlies a significant ability to deliver enhanced value and further shape the future of the industry.
For more information, please visit XTG.
About Braemac
Braemac is an Australian-based global business, with over 35 years of experience in the electronics industry. Acquired by TTI, Inc. in 2023, Braemac is one of the most respected IPC/IOT product suppliers in the ANZ region. With offices in all major Australian capital cities, and offices in key locations in the US, Europe, New Zealand and Asia, Braemac offers innovative and leading-edge devices, systems, and supply chain solutions to engineers, developers, integrators and manufacturers.
About Exponential Technology Group
The Exponential Technology Group (XTG) was created to provide customers a specialty semiconductor supply chain option formed in the ethical and hardworking spirit they are accustomed to from TTI and its subsidiaries. XTG joins Mouser Electronics, TTI, and Sager Electronics in the TTI Family of Specialists, giving purchasing communities and manufacturers a well-funded and well-known global distributor backed by the strength of TTI and Berkshire Hathaway. For more information about XTG, visit www.xponentialgroup.com.
About Symmetry Electronics
Established in 1998, Symmetry Electronics is a focused global distributor of wireless connectivity solutions, sensors, and audio-video technologies. Offering comprehensive design support and available-to-ship inventory, Symmetry is committed to helping engineers accelerate time to market, reduce costs, and offer modern solutions for their IoT designs. Acquired by TTI, Inc. in 2017, Symmetry Electronics is part of the eXponential Technology Group (XTG) – a collection of electronic component distributors and engineering services firms working together to advance the electronics industry. For more information, visit www.symmetryelectronics.com.
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